Clarity and momentum when leadership gets hard.

Strategic advisory, fractional leadership and practical coaching for founders, leaders and organisations navigating growth, change and pressure..

About Alan

I’m Alan Newton: a former founder and senior operator with 25 years of experience across strategy, revenue and operations. I've operated inside agencies managing £250M in annual spend, on industry boards, and as co-founder of a software startup that we scaled to the US and made the SVC2UK top 50 fastest-growing startups in 2020.

I work with people carrying meaningful responsibility — helping them make sense of complexity, take the next right action, and build progress that does not come at the expense of themselves.

Now I help leaders navigate their vulnerabilities and create a clear path forward.

Advisory & Fractional

Strategic, commercial and operational support when execution, growth or change needs experienced leadership.

Founder’s Compass

Coaching for aspiring, early-stage and established founders.

Men Under Pressure

Private, practical coaching for men who need to think clearly under strain.

COMING SOON: Metacoaching framework for managing Fear

A forthcoming framework for clearer decisions and courageous action under pressure.