Helping founders turn messy growth into a scalable business.
I work with early and growth‑stage founders as a fractional leader, advisor and coach, to help you make better decisions, build stronger teams and stop running on empty.
What you’re dealing with…
If you’re in the £250k - £1m+ ARR range, things usually feel less like a “journey” and more like controlled chaos.
Too many priorities, not enough clarity
You’re juggling product, sales, hiring and fundraising, and it’s not always clear what actually moves the needle next.A business that relies too much on you
Every decision routes through you, which makes you the bottleneck and leaves no time to think.
Board, investors and team pulling in different directions
You’re spending more energy explaining yourself than solving the real problems.Good revenue, shaky foundations
ARR is growing, but ops, margins and cash feel fragile and reactive.
How I help founders
My work with founders is about bringing calm, experienced operator thinking into your business, without you needing to hire a full‑time C‑level
Clarity on what matters next
We cut through the noise and pick the few strategic moves that will really shift growth, margins and resilience over the next 90 days.
A scaleable operating rhythm
We build simple, repeatable routines for planning, execution and review, so the business stops depending on you remembering everything.
Leadership support you can be honest with
I’m the person you can talk to about the messy mix of board pressure, co‑founder dynamics and personal energy, and then turn that into practical decisions.
Schedule a discovery call
Services
Strategic Deep Dive & 90-Day Plan
Entry point for founders at ~£250k - £1m ARR
Over 2–3 focused sessions we dig into where you are now – strategy, commercial model, operations and leadership – and where you want to be in 12–18 months.
You leave with a clear, written 90‑day roadmap that spells out what to stop, start and fix, plus the rhythm to keep yourself accountable. It stands alone, but it also gives us a natural way to roll into ongoing advisory or fractional support if that’s useful.
Selective NED / UK Nominated Director
A small, focused portfolio of companies I genuinely believe I can support
For UK‑based startups or startups expanding to the UK who need independent challenge and local insight.
For startups expanding to the UK, there’s an upfront onboarding phase for AML/KYC and a proper review of the business. From there, a monthly retainer covers governance, a sounding board for key decisions, introductions where relevant and someone who knows your numbers and context well enough to ask the uncomfortable questions early.
Fractional C-Suite & Advisory
1-3 days a month of COO / CSO support and/or board advisory
For founders who want ‘board‑level thinking without the bureaucracy and/or politics’.
I plug into your leadership team as a fractional C‑level and advisor, pressure‑testing strategy, fixing leaky operations and helping you move from reactive firefighting to a clearer, scalable rhythm.
We agree the outcomes up front, whether that’s improving margins, tightening execution or preparing for a raise.
Executive Coaching (Founders’ Compass)
Founders’ Compass 1:1 coaching for clarity and resilience
Some founders don’t need another operator in the business, but they do need space to think.
Founders’ Compass is my 1:1 executive coaching work, focused on decision‑making, resilience and leadership.
We keep it firmly grounded in your real company, not generic mindset advice, and use it alongside or instead of the other services depending on what you need
About Alan
I’ve spent over 25 years leading teams across events, hospitality and technology, and co‑founded a startup I helped scale to multi‑million revenue.
I’ve sat in your seat as a founder and as a COO, and I bring that mix of strategic, commercial, operational and human experience into every conversation.
If you’re somewhere between “this is working” and “this could break at any moment”, we should talk.