I work with founders, leaders and organisations navigating growth, change and pressure. My work combines strategic advisory, fractional leadership, board-level support and practical coaching.

There are four main ways to work together:

• Strategic Deep Dive & 90-Day Plan — a focused engagement to understand where you are, identify what matters most and create a practical 90-day roadmap.

• Fractional C-Suite & Advisory — part-time senior strategic, commercial and operational leadership support.

• NED & UK Nominated Director services — practical board-level support for UK businesses and overseas companies entering or operating in the UK.

• Founder’s Compass and Men Under Pressure coaching — practical, confidential support for founders and men who want greater clarity, resilience and direction under pressure.

This work draws on more than 25 years as a buyer, operator, senior leader and founder, across hospitality, events, technology and entrepreneurial growth.

Yes.

For advisory, fractional and coaching work I can work with founders and teams anywhere, as long as time zones are manageable.

For NED / UK Nominated Director roles, I primarily support foreign companies that are establishing or growing a UK presence and need a UK‑based director on record. I also act as a NED for UK‑based startups where there’s a good fit.

A UK Nominated Director is a UK-based director who formally sits on the board of a UK company. A UK company does not generally have to appoint a UK-resident director, but overseas founders may find that a trusted UK-based director helps with practical matters such as banking, governance, local relationships and market entry.

Any appointment is subject to appropriate due diligence, AML/KYC checks, conflicts review and formal director-appointment documentation.

We start with a formal onboarding, including anti money laundering (AML) and know your customer (KYC) checks and a review of your business model, structure and plans. If I’m comfortable with the risk profile and fit, I’ll act as your UK‑based director on a monthly retainer, supporting bank setup, basic governance and UK relationships, and we can add advisory, fractional or coaching support if needed.

Most people start with a short conversation.

You can either book an intro call, send me a message through the contact form, or connect on LinkedIn. In that first chat we’ll look at what you’re trying to achieve, whether I’m the right fit, and which of my services (if any) makes most sense.

There’s no obligation to work together after that. The goal is simply to understand your situation and next steps.

A few things:

• Operator first, advisor second – I’ve run P&Ls, built teams and co‑founded a startup, so my advice is grounded in execution, not just theory.

• Two worlds, one lens – I’ve spent decades in events and hospitality and a decade in startups, so I understand both complex legacy organisations and fast‑moving tech businesses.

• Strategic and personal – I’m interested in the business model, but also in how it feels to be the person running it. The work is as much about making better decisions as it is about maintaining perspective, energy and sustainable momentum while you make them.

I also keep my client roster deliberately small so I can stay close and useful, not spread thin.

You can:

• Use the contact form on this site

• Email me directly (alan@newtonsquared.com)

• Or send me a message on LinkedIn

Whichever route you choose, I aim to respond within two working days to suggest a time to talk..

Pricing depends on the type and scope of support. Before any work begins, I will confirm the scope, timing, fees and payment arrangements in writing.

Strategic Deep Dive & 90-Day Plan: a fixed fee agreed in advance, based on the agreed scope.

Advisory days: a fixed day fee, agreed in advance.

Fractional C-Suite and advisory retainers: a monthly retainer that reserves agreed senior capacity, usually with a minimum of two days per month.

Founders’ Compass coaching: structured programmes for different stages of the founder journey, including Aspire, Growth and Balance.

Men Under Pressure: a structured coaching programme or individual clarity sessions, depending on what is appropriate.

NED / UK Nominated Director services: an initial onboarding fee for due diligence and setup, followed by an ongoing monthly retainer where an appointment proceeds.

Coaching sessions are invoiced and paid in advance. Advisory days and retainers are also paid in advance, with exact arrangements confirmed before we begin.

People usually describe the experience as calm, honest and practical.

You can expect:

• Straightforward conversations

• A mix of strategic thinking and very concrete next steps

• Someone who will challenge you when needed, but is firmly on your side

I don’t disappear between meetings, and I’d rather tell you “this isn’t a fit” than sell you something you don’t need.

I work with aspiring founders, early-stage and growth-stage founders, established leaders and organisations navigating important periods of growth, change or pressure.

My advisory and fractional work is often most relevant when a company has meaningful commercial traction and needs more experienced strategic, commercial or operational leadership capacity. The Strategic Deep Dive is particularly suited to founders who are outgrowing informal ways of working and need a clear 90-day plan.

My coaching work is available at different stages: Aspire for aspiring entrepreneurs and students; Growth for early-stage founders; Balance for later-stage founders; and Men Under Pressure for men carrying significant pressure in work or life.

I bring particular experience in technology, hospitality and events, but I am not limited to those sectors. Most engagements are remote, and I also work in person where it adds value.

Yes. The Strategic Deep Dive is designed as a focused, defined engagement and ends with a practical 90-day plan.

For coaching, I offer structured programmes as well as a standalone clarity session where appropriate. A short initial conversation will help us decide whether a defined piece of work, a coaching programme, an advisory day, a retainer or another form of support is the right fit.

There is no obligation to continue after an initial conversation.

No. Coaching is a confidential, practical space for reflection, clarity and action. It is not therapy, counselling, diagnosis, medical treatment or crisis support.

If you are in immediate danger, feel unable to keep yourself safe, or are experiencing a mental-health crisis, contact emergency services or an appropriate urgent-support service. If it becomes clear that another form of professional support would be more appropriate, I will say so and help you consider next steps.

Yes. I treat client conversations and information as confidential, subject to the Terms of Service, legal obligations and limited circumstances in which disclosure may be necessary to address a serious and immediate risk of harm.